ARPEDIO has been SAMA's Global Technology Partner since 2019 — a partnership based on co-creation. The 7-step framework your strategic account managers are trained on, operationalized inside Salesforce.
Since 2019, ARPEDIO has been SAMA's Global Technology Partner — one of four partner tiers the association maintains, alongside Training Partners, Research Partners, and Assessment Partners. The posture is co-creation, not sponsorship.
SAMA's 7-step value co-creation framework — the model the association's 11,000+ members are trained on — is operationalized inside ARPEDIO's platform. The ABS Maturity Assessment we publish is built around the same 7-step model. And at the 2025 SAMA Annual Conference we co-delivered a session on AI readiness for strategic account management with Forrester's Steve Silver, alongside our presence on the exhibition floor.
For our customers, the practical consequence is simple: the methodology their strategic account managers are trained on and the software they're deploying aren't separate systems. Training and tooling line up — by design.
"ARPEDIO provides a comprehensive Account-Based Selling platform, fully integrated with Salesforce, empowering strategic account managers and leadership with a 360° view of accounts. Leveraging Org Charts, Relationship Mapping, Account & Opportunity Management, and White Space Analysis, it enhances sales rep efficiency, improves visibility into account potential, and increases pipeline value, win rates, and forecast accuracy."
Strategic Account Management AssociationGlobal Technology Partners directory · strategicaccounts.org/sama-partners
Three places the partnership shows up in what ARPEDIO ships and how the team shows up in the SAMA community.
ARPEDIO's account planning template operationalizes SAMA's 7-step value co-creation framework as a live Salesforce object — stakeholder map, white space, strategic objectives, action plans. Plans aren't PowerPoint decks teams rediscover at QBR; they're structured records the account team works from week to week.
A diagnostic built around SAMA's 7-step framework — 20 minutes, practitioner-authored, benchmarked against enterprise peers. Individual and program-level reports. The same model your strategic account managers are trained on, turned into a scoring tool.
At the 2025 SAMA Annual Conference, ARPEDIO co-delivered "Gauging Your Company's Readiness for AI and Tech Innovation in SAM" with Forrester's Steve Silver — alongside our booth on the exhibition floor. Recurring presence at SAMA Leadership Forums, local chapters, and the Annual Conference keeps the partnership active work, not a 2019 handshake.
Global Technology Partner is SAMA's tier for software platforms that operationalize the methodology — one of four partner tiers SAMA maintains, alongside Training Partners, Research Partners, and Assessment Partners. ARPEDIO has held the tier since 2019.
No. ARPEDIO is deployed by enterprise account teams whether or not they're SAMA members. The partnership means the 7-step framework is embedded in the platform — if your strategic account managers are already trained on it, the software matches what they know. If not, the methodology is usable as-is without separate training.
SAMA maintains distinct partner tiers. Training Partners deliver SAMA's curriculum — the courses and certification programs that train practitioners. Global Technology Partners, like ARPEDIO, build the software that operationalizes the methodology practitioners learn. The tiers are complementary, not equivalent.
Since 2019 the partnership has run as joint work rather than sponsorship — ARPEDIO's ABS Maturity Assessment is built around SAMA's 7-step framework; the 7-step methodology is operationalized inside the ARPEDIO platform; and ARPEDIO contributes sessions at SAMA's Annual Conference, most recently a 2025 session on AI readiness co-delivered with Forrester's Steve Silver.
Talk to our team about operationalizing the methodology your strategic account managers are trained on — or take the ABS Maturity Assessment, built from the same SAMA 7-step framework.