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"A Definitive Guide to Pain-free Stakeholder Management"

If you want to improve sales performance, stop selling.

Start consensus building.

Recent research indicates there are an average of 5.4 stakeholders in today’s buying groups* – each having their own motivations, responsibilities and authority in the purchasing process.

That means selling is no longer simply about reaching the right titles with the right message. It’s about consensus building and navigating group dysfunction.

This brief guide will teach you:

  • How and why the buying center has evolved
  • How to identify the right stakeholders in a sales opportunity
  • How to mange each stakeholder for shorter sales cycle and stronger deal quality 

*Source: The Challenger Customer, CEB



A Definitive Guide to Pain-free Stakeholder Management

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