Most sales leaders strive to document and refine their sales process in order to provide direction to their sales team. Once this is done, the documented process becomes a problem.
Salespeople, who are usually mavericks by nature, tend to push back on and pay lip service to adoption. Furthermore, the process never seems quite right, and most importantly, prospects don’t cooperate. This is because when we think of a sales process, we tend to think linearly. This is reflected in most sales funnels. As a deal progresses from one stage to the next, why is there an automatic assumption that the probability for success goes up? If three different companies are strenuously pursuing the same opportunity and all three move it to proposal stage, does it make sense for all three to report that the probability for success has just increased? It’s a zero sum game and only one, if any, will win the deal! That means when the deal goes to proposal stage, the probability for success just went down significantly for at least two of the three.